Your Headline Might Be Costing You Money

Hey, it’s Julian Corzo. Hope you had an amazing weekend.

Let’s talk real quick about something I’ve seen firsthand after running a ton of ads these last two weeks for agency owners...

The difference between ads that crush it and ads that flop comes down to a few things, but the one thing that has really stuck out is this: the headline.

Same script. Same framework. One gets clicks. The other doesn’t. Why? The hook wasn’t strong enough.

David Ogilvy said it best: “Once you’ve written your headline, you’ve spent 80% of your advertising dollar.” And it’s true.

We’ve gotten too comfortable just throwing money behind mediocre ads and hoping the budget does the work. But if your content wouldn’t work organically, it won’t magically work with spend.

So what makes a good hook?

• A punchy headline that stops the scroll

• A clear callout of WHO you’re speaking to

• A visual hook or pattern interrupt that grabs attention fast

If you can’t explain what you do in 0.5 seconds - you’ve already lost.

So here’s your challenge this week:
Go through everything - your ads, copy, landing pages, booking forms, emails, socials. Make sure it’s impossible for people to not understand what you do right away.

If you just update the first 3–5 seconds of your ad and nail the hook, I promise your results will improve across the board:
- Cheaper clicks
- Higher CTR
- More leads
- & more money in your pocket.

Let’s kill it this week.

Talk soon,
Julian Corzo