Why "word of mouth" is killing your video business....

"We just rely on referrals and word of mouth."

I hear this from video business owners all the time.

And here's the brutal truth, that's exactly why you're stuck.

What got you here won't get you there.

Look, referrals are great when you're starting out. But if you want to actually grow (not just survive), you need to face reality:

1) Most video businesses don't have a clear offer

• Who exactly do you help?

• What specific result do you deliver?

• How do you do it differently?

Without this clarity, you're just "the video guy." And "video" could mean anything.

2) Referrals attract the wrong people

A roofing company can live off referrals because everyone knows what they do - they fix roofs.

But a video business? You'll attract:

• Random one-time shoots from literally anyone

• Realtors wanting "something cinematic"

• Startups with no budget but big dreams

You're forced to take whoever shows up because you have no other lead source.

3) You end up capped and custom

No clear offer + random referrals = doing everything custom for everyone.

Result? You're stuck at 5 clients paying $2K/month. Maybe not even retainers, just one-off projects.

And here’s the thing because I’m starting to see a huge trend….

$10K revenue ≠ $10K profit. (That's a whole other conversation.)

But anyways…. Here's what changes everything:

You run ads.

Not because you love spending money on Facebook.

Because ads let you attract people who are actively looking for exactly what you offer.

People you can actually help. People who understand your value. People who pay what you're worth.

The math is simple:

• Clear offer + targeted ads = qualified leads

• Qualified leads = better clients

• Better clients = predictable revenue

• Predictable revenue = scalable business

You need to implement this NOW. Because trust me the landscape is getting competitive and more and more people are waking up.

Want my help to build a video business that actually scales?

→ Book a strategy call with me here

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