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The "ROI Problem" Every Videographer Faces (And How to Fix It)

Happy Saturday,
Last week, I got a DM that broke my heart (not really, but still felt bad):
"Julian, I've been shooting videos for 3 years and I just lost my biggest client because they said my videos 'don't drive results.' What am I doing wrong?"
That’s basically a summarized version of what he said
Here's the brutal truth: You're not doing anything wrong with your videos.
You're doing everything wrong with your business.
Most videographers are stuck in what I call the "Pretty Video Trap."
You're selling (in your mind):
Beautiful videos
Smooth transitions
and amazing color-grades
But your clients are buying (in their mind):
More leads
Higher sales
Measurable ROI
The gap between what you deliver and what they expect is killing your business.
I've seen this pattern destroy talented videographers over and over. They think better gear, fancier effects, or longer hours will save them.
It won't.
What saves you is becoming what 99% of videographers refuse to become:
A strategic partner who delivers measurable business results.
Instead of "I'll make you a beautiful video," you say: "I'll create a video system that generates 15 qualified leads per month for your business."
Instead of competing on price, you're commanding $3k-$5k+ monthly retainers.
Instead of one-off projects, you're building predictable recurring revenue.
Here's what changes everything:
→ Stop selling videos. Start selling outcomes.
→ Learn to speak ROI, not just frame rates.
→ Build systems that scale beyond your time.
→ Leverage AI to deliver big agency-level results.
The videographers making $20k-$50k/month aren't the most talented.
They're the ones who understand that local businesses don't need prettier videos - they need more customers!
Want to see exactly how this works?
I'm putting together a deep-dive training on how to transform from a "video guy" into a strategic revenue partner for local SMBs.
This isn't another "follow your passion" course. It's a complete business transformation lol
Because passion doesn't pay the bills - majority of the time
Results do.
Talk soon,
Julian