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The Key to Scaling Your Agency: Crafting the Right Offer
Julian Corzo
April 21, 2025
Hey there,
I just dropped a new training module that's going to completely change how you think about your agency's offer. If you're stuck charging peanuts while other agencies are making bank with the SAME services, this is why.
Here's the cold, hard truth:
Your clients don't care about WHAT you do - they care about the OUTCOME you deliver. And there's a simple formula (from Alex Hormozi) that determines exactly how much they'll pay:
Let me break this down so you can start using it TODAY:
Outcome Stays The Same (Majority of the time)
Whether you're helping local businesses, e-commerce brands, or consultants - the outcome is ALWAYS one of two things:
Make them more money
Save them more time
That's it. Everything else is just noise.
Why Some Agencies Charge 10X More
Think about this: Why does a plastic surgeon charge 50X more than a personal trainer when they're both offering the SAME outcome (better body)?
It's because surgery has:
LESS time delay (instant results vs. months of work)
LESS effort required from the client
This is the EXACT same reason some agencies charge $10K/month while others struggle to get $1K for basically the same service.
From "Done-With-You" to "Done-For-You"
Now this is where we get into how you actually deliver the outcome….
There’s 2 distinct ways:
Done-with-you
Done-for-you
An example of Done-with-you would be:
Shooting their ads
But then showing them how to run their own ads
An example of Done-for-you would be:
Shooting their ads
But running their ads for them
That’s a super easy way to put.
Different pockets of the market want different things so that’s why I recommend offering both! They are both delivering the same outcome just in 2 different ways. Ones cheaper then the other.
But here’s the truth: if you want to make a lot of money - help rich people get RICHER!
Rich clients DON'T want more complexity in their lives.
Done-With-You = Lower price point, more client involvement
Done-For-You = Premium price point, you handle EVERYTHING
Rich people want to make more money and they value their time. Hence why you can charge more….
The Trust Factor
If you're struggling to collect payments upfront, it's because your perceived likelihood of achievement is LOW. Your clients don't trust you can deliver.
The solution?
Better marketing
Better sales process
Better case studies
Talk like you're explaining to your grandma (seriously)
One of my recent videos did this well and brought in 1,900 shares, 3,000 saves, 813 new followers, and 7 qualified calls in just TWO DAYS.
Your Next Steps
Decide which market you're targeting (less money = done-with-you, more money = done-for-you)
Build out BOTH offers so you can capture both markets
Focus on REDUCING time delay and effort required from clients
Read through this new training I made:
https://gamma.app/docs/The-Only-Offer-You-Need-To-Scale-Your-Content-Video-Agency-xqilbaw6sveifng
It goes through the ONLY offer you need as a Video/ Content Agency!
How I can help you:
I will guarantee 5 high-ticket clients in the next 90 days…. (we’ve helped over 100+ video/ content agencies grow)