The costume you're still wearing (and it's killing your business)

Author

Julian Corzo
November 01, 2025

Yo yo!

Halloween's over.

But I bet you're still wearing a costume. The "Trackless Business Person" costume.

You know the one where you run your business completely blind, never looking at numbers, hoping things will somehow "work out."

If you haven’t spent quality time to analyze your October metrics, you're already behind.

The Monthly Audit That Separates Winners from Wannabes

Every successful business owner I know blocks out 3 hours towards the end of each month to dissect their business like a surgeon.

Here's exactly what they track:

Marketing:

  • Ad spend vs. leads generated

  • Cost per lead by channel

  • Organic content published (and engagement rates)

  • Which hooks actually converted

Sales:

  • Calls booked vs. calls taken

  • Show rate %

  • Close rate %

  • Average deal size

  • Cash collected vs. contracted

Fulfillment:

  • Client deliverables on-time rate

  • Revision requests (and why)

  • Client satisfaction scores

  • Results delivered vs. promised

Finances:

  • Total revenue

  • Total expenses (broken down by category)

  • Actual profit

  • Amount reinvested

  • Amount you paid yourself


    Here's Why This Matters

Business is simple: Do → Analyze → Improve → Scale

That's it.

But if you're not tracking? You're just guessing.

Here’s Your November 1st Action Plan

Stop what you're doing right now.

Block 3 hours today (yes, TODAY) to audit October.

Open a spreadsheet. Track every metric above.

Look at the numbers. They don't lie.

Then ask yourself:

  • What worked?

  • What didn't?

  • What needs to change?

Because here's the reality:

While you're "too busy" to track your metrics, your competition is optimizing theirs.

Every. Single. Month.

Business is war and you want to make sure you’re improving month over month

If you need help building a metrics-driven video business that actually scales, we'll show you exactly how to set up tracking systems that run on autopilot.

Let's get that costume off.
- Julian