The brutal truth about why you're poor & stuck at $1,000 video deals

A $9,000 corporate client hired me for 12 videos once…..

5 testimonials. 7 brand videos. All gorgeous - perfect lighting, S-Log color grading, buttery smooth gimbal moves. (Like I killed it for the clients - visually)

They posted them to a YouTube channel with 10 subscribers and their website.

That's it.

"Videos look really nice. Thank you so much."

That was the moment I realized I was just an expensive camera operator.

And if you're charging $500-$1,000 per project right now, you're in the exact same trap.

Here's what nobody tells you about the video business:

Marketing and sales is just four things:

1. Attention

2. Leads

3. Appointments

4. Sales (aka revenue)

Most videographers are not even on this ladder. They're at Step Zero, just delivering videos and hoping the client figures out what to do with them.

You're basically a point-and-shoot person asking, "What videos do you want?"

Meanwhile, AI tools like Veo3 are creating cinema-quality videos for $20/month. RED cameras are slowly becoming irrelevant.

Like nobody cares if you have an FX3 vs a RED.

Now….. the videographers closing $7,500-$10,000 deals aren't better shooters than you.

They're video marketers who've figured out one thing:

Businesses don't buy videos. They buy revenue.

When you position yourself as a growth partner instead of a freelancer, everything changes:

• You stop asking "what videos do you want?"

• You start saying "here's how we'll grow your business"

• You become irreplaceable (because you're tied directly to their revenue)

After scaling my agency to multiple six figures and helping hundreds of videographers do the same, here's the exact framework:

1. Craft Your Offer (Stop Selling Videos)

• Target: Local service businesses with high AOV (roofers, remodelers, contractors)

• Package: 90-day growth system at $6-7K (not "10 videos for $X")

• Position: Growth partner, not video vendor

2. Build Your Authority (Instagram as a Sales Machine)

• Optimized bio + business profile

• 3 pinned posts that pre-sell your expertise

• Strategic ads driving 2-3 qualified leads daily

3. Generate Appointments (20-30 Calls/Month)

• Lead forms with qualifying questions

• Slack notifications for speed to lead

• 30% booking rate = 1 appointment daily

4. Master Sales (The Make-or-Break Skill)

• Follow a proven script (not word-for-word, but internalized)

• Handle objections with confidence

• Close 2 deals weekly minimum

5. Deliver Results with AI (Work Smarter, Not Harder)

• Claude for marketing strategy in minutes (not weeks)

• GoHighLevel for lead capture and automation

• Direct attribution to client revenue

Here's What This Actually Looks Like

Month 1-3: Close 2-3 clients at $6-7K (90-day packages) Month 4: Bump prices to $7,500-$9,000 with case studies Month 5+: Convert to 6-month retainers at $10-15K

One of our students just landed a 12-month contract for $36k and he’s using a SONY ZVE-10 with a STOCK lense on it. You can buy that exact setup for under $1,000….

Meanwhile other videographers with WAY better gear are struggling to close $2k retainers and deals…

And it simply comes down to being able to generate an actual ROI for your clients.

In 5 years, do you really want to be the person still lugging gear to shoots?

The demand for "just videographers" is dying. But the demand for video marketers who drive revenue? It's exploding.

You can either adapt now or watch AI eat your lunch.

I've packaged everything: frameworks, AI systems, scripts, ads templates - into the AI Video Marketer Program.

This isn't about learning new camera techniques. It's about building a real business that serves you and your life moving forward.

→ [Watch the full training here]

We'll show you exactly how to implement all 5 steps and start closing $7,500+ deals in the next 90 days.

Stop being a vendor. Start being irreplaceable.
- Julian