The $800 videographer vs the $10,000 video marketer

Most videographers think I'm insane.

"$10,000 for a video package? I'd do that for $800!"

Exactly. That's why you're stuck at $800.

Here's what's actually happening in our industry right now and why 95% of videographers are about to get steamrolled by it.

AI tools can now create "good enough" videos for 1/100th of what you charge. Your clients are discovering this. Fast.

Last week, a prospect told me they could get an AI-generated video for $47. They weren't wrong.

But here's what they missed and what most videographers miss too:

You're not in the video business. You're in the results business.

That $47 AI video? It's a pretty decoration with zero strategy, zero audience insight, zero conversion optimization, and zero ROI tracking.

It's Level 0 on what I call the Value Ladder.

Most videographers live at Level 0: Creating beautiful videos that don't drive measurable business results. That's why clients see you as an expense, not an investment.

So what’s the solution for videographers?

Stop selling videos and start selling outcomes!

When a client comes to me now, they're not buying a video. They're buying:

• Market positioning that separates them from competitors

• Content that converts views into customers

• Campaigns that generate trackable ROI

• A strategic partner who understands their business

The video is just the vehicle. the strategy is the product.

You see AI isn't your enemy. It's your competitive advantage.

While everyone else panics about AI replacing them, smart videographers are using it to leapfrog the competition.

Think about it:

• AI gives you instant market research that consultants charge $10k for

• AI writes conversion-focused copy that copywriters bill $2k for

• AI builds content strategies that agencies charge $15k for

But AI can't create emotional resonance through visuals. Can't craft a story that makes someone feel something. Can't bring taste, style, and human connection to the work.

You already have the hardest part! The creative skills that take years to develop.

Add AI's marketing intelligence to that? You become unstoppable.

You're not a videographer anymore. You're a video marketer with creative superpowers.

Here’s real examples from my students:

Gee was stuck selling content packages at $7k. Same beautiful work. Same skill level. Same effort.

Then he repositioned as a video marketer. Started selling strategy, not just videos.

And now he’s hitting $50k months!

Same creative skills, same quality of videos, and same camera gear, but different positioning.

The beautiful videos you create? They're not the problem.

The problem is nobody gives a crap about them unless they drive revenue.

Make them care. Get closer to the money.

That's how you go from $800 projects to $5,000 retainers.

That's how you survive what's coming.

If you want my help to grow your video business, but a call with us down below!
Book Here

Talk soon,
- Julian