The 3-piece formula that gets clients actual results (not vanity metrics)

Yo yo!

Most video agencies are obsessed with views, engagement, and "brand awareness."

Actually, scratch that.

That's the only thing they know how to provide.

Your clients don't care about any of that. (Majority of them)

I say that because I have friends who only provide content & are crushing it - but that’s a very small percentage.

Don’t listen to people who tell you only 1 way works….

But at the end of the day - clients only care about one thing: results.

So if you're running ads for local service businesses and your campaigns aren't converting, here's exactly what's missing:

The 3-Piece Client Results Formula

1. Build an offer they can't ignore

Your client's "call us for a quote" isn't an offer…. it's homework.

A real offer looks like:

• Free estimate + $2,000 off your first project

• Free consultation + 30-day guarantee

• Same-day service + 20% discount

Give them something valuable right now for taking action. Not later. NOW.

2. Add urgency (the right way)

"Limited time offer" is played out.

Instead, try: "Click this ad to claim your exclusive $2,000 discount - only available to people who respond today."

You're not creating fake scarcity. You're rewarding immediate action.

3. Understand their customer's pain level

Here's the reality: some offers are cosmetic. Others are life-or-death.

Take hurricane windows in Florida. You don't sell "energy efficiency" - you sell protection from debris that could kill your family.

That's not hyperbole. That's motivation.

Use ChatGPT's deep research feature to analyze what's actually working in your client's industry. Its actually a cheat code.

The bottom line:

Your clients don't need prettier videos. They need campaigns that convert viewers into customers.

Focus on offers, urgency, and understanding pain points.

If you want a free strategy session on how I can help you out👇

Book a call with me here

Talk later,
Julian