Stuck on my couch with a realization that changed everything

Happy Monday!

I've been reflecting on life these past few days because I've been glued to my couch. (Got my wisdom teeth out, so I've been cooked and in pain)

Look at how swollen my face is…..

And it's crazy to think that 4 years ago, I was that videographer scraping together $3,000/month...

Looking back, I was so broke. I had a girlfriend at the time too. 😅

But now? My business makes that in a day.

Here's what I didn't understand 4 years ago:

I had no clue what it actually takes to build a profitable business. Because I didn't understand what a true business even was.

A business is a repeatable process that:

1. Creates and delivers something of value…

2. That other people want or need…

3. At a price they're willing to pay…

4. In a way that satisfies customer needs and expectations…

5. So it brings in enough profit to make it worthwhile…

I was failing at step 1.

See, I used to think clients wanted better videos. Sharper edits. Cooler effects.

They don't.

They want more customers. More revenue. More growth.

What value does a "cool edited video" really have? Sure, it gets views. Maybe some brand awareness.

But what about generating leads and appointments for your clients?

That's infinitely more valuable than just "videos."

Four years ago, I thought my problems were:

• Lack of lead flow

• Needing more editors

• Building a bigger team

• Growing my personal brand

And yes, those things would've helped. But they were just symptoms.

The core problem? I wasn't providing enough value for what I thought I was worth.

Videos were super valuable 5 years ago. Instagram was transitioning from photos to video. TikTok launched. YouTube exploded.

Everyone wanted to create videos!

But now? There are thousands of freelancers offering videos and they’re willing to do it for a few hundred dollars….

And AI can create commercials for $20/month.

If you're struggling as a creative or videographer...

The main problem you need to solve is the value you're delivering.

The market has changed. The opportunity has shifted.

I just made a video breaking down everything it takes to build a profitable video business in today's market.

[→ Watch it here]

Sometimes the biggest breakthroughs come when you're forced to slow down and think.

Talk soon,
- Julian