How to make your clients a lot of money (not just pretty videos)

Yo yo! Happy Sunday here from Italy!

Its currently 11:12pm haha, but business doesn’t sleep.

Here’s something I’ve been wanting to write while sipping my espresso….

If you're a videographer, content agency owner, or any type of creative - you've got about 12 months before your business model becomes obsolete.

I'm shooting this on June 19th, 2025. Mark your calendar for June 19th, 2026. We'll see if I'm right.

Here's the brutal truth:

My buddy owns a massive HVAC company in South Florida. He was about to drop $5k on a videographer. Instead? He spent $20 on AI tools and made videos that look BETTER than what most videographers deliver.

$20 vs $5,000. Let that sink in.

While every videographer is obsessing over color grading and camera gear, I'm focused on one thing: helping my clients make actual money.

Because here's what 99% of videographers don't understand — you're only playing in the first piece of the marketing funnel: attention. And most of you aren't even good at that. Your clients are paying $2-5k/month for videos that don't even get views.

The real money? It's in the full stack:

1. Generate attention

2. Generate leads

3. Generate appointments

4. Close sales

Sales agencies make millions per month! I had a podcast with @closingking on Instagram (his name is Ambro) - but he is absolutely killing it for his clients! Know why? They operate the whole funnel. They're close to the money.

And the closer you’re to the money with your service, the more money you’ll make.

Traditional videographers? You're the farthest thing from it unfortunately.

But here's where it gets interesting...

Look, I'm not saying video skills are worthless. But if you stack your video skills with real business growth skills, that's where the magic happens.

That's when you stop being a vendor and become a revenue partner.

I just dropped a full breakdown showing exactly how to make your clients real money with video. Not views. Not vanity metrics. Cold hard cash!

Here’s what the you’ll learn (I’m going to be honest I copied and pasted this part using my custom GPT)

• Why your "value" offers might actually be homework (and killing conversions)

• The urgency trigger that proves YOUR videos drive revenue

• How to leverage pain points like a $100M sales agency

• My AI + B-roll hack for testing 10 ads without shooting once

• The exact 7-step audit process we use to 10x client results

Plus, I'm giving away the actual client campaign audit template we use in our business.

This isn't about making prettier videos. It's about climbing the value ladder before AI makes you irrelevant.

→ Watch the full breakdown here

Stop being a vendor. Start being a revenue partner.

Arrivederci!
- Julian