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- He went from $7k to $50k/mo (here's the ONE thing he changed)
He went from $7k to $50k/mo (here's the ONE thing he changed)

Happy Monday everyone!
Just got back from a weekend trip, and I had to share this immediately.
One of my clients just hit $50k in a single month.
Four months ago? He was stuck at $7k/mo, grinding 60-hour weeks, and losing clients to cheaper videographers.
Today, he's turning DOWN $5k projects because they're "too small."
Here's what changed and it's NOT what you think.
Most videographers think their problem is:
Not enough leads
Too many revision requests
Clients negotiating prices
Not enough time to edit
Wrong. Those are symptoms.
The REAL problem? You're not selling value. You're selling videos.
Let me make this painfully clear:
When a client hires you, they see you as the "video guy." The order-taker. The person who shows up, shoots, edits, and delivers.
That's it. Nothing more.
You're basically a human camera with Adobe Premiere.
And that's exactly why they negotiate your prices, demand endless revisions, and eventually leave you for someone cheaper.
Here's the truth that changed everything for my client:
Stop selling videos. Start selling outcomes.
Think about this…. when you go to the doctor with shoulder pain, do they ask YOU what treatment you want?
Hell no.
They diagnose the problem and prescribe the solution. Because they're the EXPERT.
So why are you asking business owners "what kind of videos do you want?"
THAT'S WHAT THEY'RE PAYING YOU TO KNOW.
They don't understand content strategy. They don't know what converts. They hired you because supposedly YOU do.
But instead of being the expert, you're asking them to direct you.
No wonder they don't respect your prices.
Here's what my $50k/month client does differently:
He doesn't offer "video services."
He offers a proven system that generates predictable leads for local service businesses.
Same videos. 10x the price. Zero negotiation.
Why? Because he's not selling the video…. he's selling the RESULT.
And clients will pay $10k+ for results. They won't pay $1k for "a video."
Look, I could keep explaining this in text, but I'd rather SHOW you exactly how to build your own high-value solution.
I recorded a step-by-step training that breaks down:
How to identify YOUR specific value proposition
The exact framework for packaging videos as business outcomes
Word-for-word scripts for positioning yourself as the expert (not the order-taker)
Stop being the "video guy."
Start being the solution.
Talk soon,
Julian